[23] The Minimalist Business w/ Paul Jarvis

[23] The Minimalist Business w/ Paul Jarvis

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Paul Jarvis is on the call today. He talks a lot about this concept of building a minimalist business which really got me thinking. We talk about how this concept relates to profitability and lifestyle, but as well as business and personal growth.

We spend a chunk of time talking about his upcoming book, Company of One. For this one he’s going the traditional publishing route. So I asked him what’s like to find an agent, an editor, a publisher, and how works the hole process, including deal packages.

We also talk about software, infoproducts, growing an audience, and how his newsletter evolved from 12 to thousand of people.


Episode Notes

[3:40] The concept of minimalist business and keeping it solo.

  • “I can make more many [either increasing revenue and time dedicated to the business, or] if I make the same amount but spend less to make it.”

[13:13] How Paul vets ideas to avoid the shiny object syndrome.

  • “Smaller decisions aren’t that scary to make”

[25:48] His transition from consultant to more passive revenue through content marketing.

  • “It’s the difference between hiring an expert or a technician. I’ll prescribe what my problem is, instead of what I want the solution to be”
  • “The problem with many consultants, is that they put themselves in a position to be told how to do their work”

[37:18] Paul’s new book “Company of One”. From the idea, to the process of hiring an agent, pitching, writing a book proposal and publishing the traditional way. Details including book deals, royalties, and distribution.

  • “I found that if you question things then you don’t necessarily need to solve every problem with more [growth/revenue]”