Mike had quiet a journey these past few years through his career. We really touched on a lot of it, so even if you are a fan of Mike, his podcast, or met him at MicroConf, the conference he helps organize, I think you’ll learn a thing or two about his backstory, ins and outs of how things started, the early days of him working with Rob at the Micropreneur Academy and the Startups for the Rest of us podcast, and how that grew over the years.
We went also just a bit on his work on AuditShark and now the launch of his company Bluetick.io, which is all about doing sales followups from your email, with some fancy automation builtin. It’s really interesting to see how Mike took lessons learned from previous steps along his journey and put them to see real results in the past few years in terms of traction, validating a new product, getting paying customers and moving the ball forward at a much faster clip.
[2:00] Mike introduces Bluetick.io, his newest SaaS product.
[5:20] Why Mike can be the US President and the Japanese Emperor at the same time. Mike’s desires to get into the video gaming industry and first experiences after a Computational Engineering degree at RIT.
[12:00] Mike’s side businesses. Experiences in the video game industry, marketing games, building computers for flight simulator gamers, and ending up selling groceries online.
[22:00] The story of how Mike connected with Rob Walling, and started Micropreneur Academy. The progression to Startups for the rest of us and MicroConf. How profitable a conference can be.
[35:27] AuditShark in retrospect. The concept of product-founder fit. How Mike came up with the idea of Bluetick. Doubling audience by asking for a referral. The power of comparative marketing and why he is integrating Bluetick in the sales process of his clients.