What is interesting about Michael is that in 2017 he made the transition from the service into a Service-as-a-Software. Michael is building AdBadger which is an ad management platform for the Amazon Ads system.
I completely relate to Michael’s recent experience, so we compare notes on managing our agencies, putting people in place, restructuring our processes and team, and of course transitioning into building a software product.
Stay tuned to listen how to work with developers, ins and outs of a remote team vs in-house, and how Michael met his developer at a dog park 🐶.
[2:29] How started Search Scientists after Michael being disappointed when being a High School biology teacher. Mindset shifts from being a self-employed, to freelancer, to having a team. Separating deep practitioners and managers roles.
[13:46] Roles at Search Scientists. Client Success Specialist, a role introduced whose only job is to brainstorm new initiatives auditing clients’ campaigns.
[21:33] Why Michael stripped away all of their SOPs.
[27:20] Going from productized service to building software.
[34:59] Funding the launch of AdBadger. The rationale behind partnering with people vs hiring. Finding developers in dog parks. Remote vs in-house team.