Today I’ve got a unique one because this episode is cross posted from my other show Bootstrapped Web, co-hosted with Jordan Gal.
Jordan is the co-founder of Carthook, a product for eCommerce stores which handles abandoned carts but it also has a 1-page checkout for Shopify.
It’s very interesting to hear all 3 perspectives: Jordan’s as the non-technical sales/marketing head, Ben as the technical one, head of product and design, and Rok, the technical lead.
We talk about their tech stack, their choices and how they’ve switched tech, how they prioritize what to build next, and how to get the entire team to participate.
A lot of nuggets specially interesting for software developers or if you are in a team environment.
[6:40] Why most Carthook Engineers come from Slovenia. Handing design to a project based contractor.
[11:53] What is the tech stack for Carthook today. Moving from Digital Ocean to AWS for scaling.
[16:19] How the software evolved in terms of technology used, pursuing loading time and reliability optimization.
[25:04] 3-Questions frameworks to decide which feature to build next. Tools to capture costumer insights.
[33:46] Involving the whole company in the process. Managing progress from day to day while managing staff in different countries.
[51:08] What’s next.