[Coaching Call] Finding a Lawyer and CPA… as a Service w/ Dina Eisenberg

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Starting with scratching her own itch and leveraging her pre-existing inroads, Dina Eisenberg launched OutsourcingEasier.com to help other entrepreneurs like herself with the daunting task of finding a good Lawyer, CPA and Bookkeeper.

In this coaching session, we dug into these questions and more:

  • How to market and position a service like this
  • How to grow (or not grow) the “product ladder” for this business
  • Ideas for packaging up this service into smaller chunks with higher-value up-sells
  • Pricing strategies