How Jason Resnick 10x’d Revenue in 6 Months by Productizing His WordPress Dev Service

How Jason Resnick 10x’d Revenue in 6 Months by Productizing His WordPress Dev Service

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If you’re a WordPress developer (or even if you’re not!), you’ll find tons of insightful nuggets from this Productize student case study with Jason Resnick.

Jason set a goal of 10x revenue within a year. He hit that milestone within 6 months of Productizing his service.

You’ll learn:

  • How he shaved hours off his production time with a few simple tools and systems
  • How he manages to deliver “unlimited” support—without hiring a large team
  • Why Jason chose a productized service instead of selling WordPress themes or plugins
  • How he introduced his new (higher priced) packages to longtime clients, and why they still bought into it.


  • Thanks for having me on the podcast Brian. It was a great time!

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  • formfranska

    What a great episode! This is my favorite among the first 3. I’ve been thinking about this approach myself but I’m hesitating because I’m unsure about how to be able to balance workloads… What if one client requires too much of my time some or each month?

    • I have a similar issue with some of my clients, so I make sure they understand there is an hour max limit per month for their fee. I also alert them when we are getting close, and most often I am able to get them to reschedule tasks for next month. The other danger is the ‘crisis request’ – if their site is down, or been hacked, or any other immediate issue I charge at a higher rate to compensate against pushing other work aside to handle the issue.

      • Thank you David! Yes, definitely. That’s what I have to do.
        It was a good thing you brought up rush job or ‘crisis request’ rates as well. This is one big difficulty to deal with, especially when working on your own. I tend to let my most important clients push other work aside without charging extra since I figure they are the ones putting food on my table. But I will seriously consider the rush job rates.

        • It definitely helps, plus once the client knows they will be charged more for ’emergencies’ they tend to happen less frequently. Make sure to point the rates out up front when negotiating contracts though – ‘surprise’ rates and fees can cost you good clients.

          • Absolutely! This will certainly educate them 🙂 And I was thinking how I could explain to recurring clients (the ones I spoiled) why they suddenly have to pay higher rates for rush jobs, but I think I should just be able to tell them that I have to do it since I want to be fair to everyone.