How Joanna Wiebe Leveraged a Productized Service to Sustain and Grow Copyhackers in The Early Days

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I caught up with Joanna Wiebe to talk about a lesser-known product she offered through the years over at Copyhackers. A personalized review and copy critique.

This conversation was from late 2014 and it’s interesting to kind of “go back” and hear how Joanna used a productized service offering to grow her business.

Interesting highlights include:

  • How Joanna was able to turn on and off this service as she grew her business
  • The mechanics of delivering a recorded review as a service.
  • The value of a one-time purchase, instead of recurring revenue
  • And much more