How Smarter Positioning Helps You Grow (by Doing Less) with Philip Morgan

Download MP3

Philip Morgan and I had a great conversation about Positioning. It’s all about “positioning” yourself as a specialist—even when that’s a scaring thing to do!

You’ll learn:

  • How to get over the fear of *not* doing everything for everyone
  • Specific steps you can take to narrow your focus
  • How to communicate what you do your ideal client
  • How to use Positioning in your Productize Service