In this case study, we hear from Eric Chang and Matt Termeer who started with a marketing agency model and decided they needed to focus by Productizing part of their offering. What started with a purely productized service soon evolved into a SaaS, which they sold to local businesses like restaurants and others.
In this interview, you’ll hear:
Their first steps (and missteps) in breaking out of the agency model
How they landed their first paying customer by dining at their restaurant!
How the idea for their solution came directly from their customer’s feedback
The key insight that allowed them to find the “hook” that attracted their ideal customer
Their plans to focus deeper on specific niche verticals