Selling a Productized Service to Enterprise & Speeding Up Sales Cycles with Mike Taber

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Mike Taber’s AuditShark software struggled from the classic challenge that most businesses selling to the enterprise face: Extremely long sales cycles. We’re talking 6 to 12 months or longer just to close one sale.

In 2015, Mike decided to offer a Productized Service along with his server auditing software. And within 30 days, he made 3 sales! Talk about a turnaround with a simple tweak to the way it was sold.

You’ll hear:

  • The specific challenges with long sales cycles
  • The customer conversations that led to the idea to productize his software service
  • How Mike launched the new offer using a single webinar
  • The mechanics of delivering the service and scaling it.

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